Based in Hertfordshire, working UK-wide · Fixed fees agreed up front

Clarity in your numbers. Confidence in your growth.

Bookkeeping and accounting services for sole traders, SMEs, new business start-ups, freelancers, property management companies and professional services. Warm to deal with, diligent underneath. If your business is not listed, ask anyway.

Book a free discovery call See what is included

A short, no obligation conversation to discuss your needs. You will know exactly where you stand, whether you work with me or not.

Insured through PolicyBeeProfessional Indemnity insuredCover arranged through PolicyBee
Daneon Francis, founder of DF Accounting Ltd, at his desk
Professional Indemnity insured through PolicyBee Supervised by HMRC for Anti-Money Laundering purposes Company No. 15137068 20+ years across public and private sectors MTD-ready

Why DF Accounting

Warm on the surface. Diligent underneath.

I am Daneon, founder of DF Accounting Ltd. After more than 20 years working across both the public and private sectors, I built this firm to do things differently, leaving you with financial clarity and understanding of what your numbers mean for your business.

You should not need an accounting degree to understand your own business, and with me, you will not.

  • Every figure checkedReviewed, reconciled and questioned before it goes anywhere.
  • Every deadline ownedTracked on my side of the table, not left with you to remember.
  • Nothing filed until it is rightNo estimate dressed up as a figure, however close the deadline.

That is the standard, every time.

More about the practice

How it works

Five steps from first call to getting started

Clear at every stage, so you always know what happens next.

  1. STEP ONE

    Get in touch

    Book a time or send a message. It is a free discovery call, so there is nothing to prepare.

  2. STEP TWO

    A tailored call

    We talk through where your business is and what you need.

  3. STEP THREE

    Your quote

    A quote and agreed list of services, with you within 24 to 48 hours.

  4. STEP FOUR

    Onboarding

    Engagement letter, identity checks and access to your systems, handled together.

  5. STEP FIVE

    Work begins

    Once agreed, I get set up in your systems and get to work.

Changing accountants is easier than you think. I handle the professional clearance and handover.

Software I work with
Book a free discovery call See the full process

Where to next

Six pages, six answers

Everything else lives on its own page, so you can go straight to what matters to you.

SERVICES

What is included

The Clarity Package in full, plus the further services available, and exactly how fees are set.

 INDUSTRIES

Who I work with

Sole traders, SMEs, start-ups, freelancers, property management companies and professional services.

 THE METHOD

How the work is held

CAPID, the five pillars, and the commitment each one obliges me to keep.

 TESTIMONIALS

What clients say

Feedback from the businesses I look after.

 BLOG

Plain-English guides

Expenses, deadlines, Making Tax Digital and the other questions clients actually ask.

 CONTACT

Start a conversation

Book a free thirty-minute call, or email direct. No obligation either way.

Try it yourself

Four free tools, no obligation

Clarity in your numbers, before you have even booked a call. All four run entirely in your browser, and nothing you enter is saved or sent anywhere.

Calculator

Salary vs dividends

See what different salary and dividend splits actually cost and pay out, using current tax-year rates.

Try the calculator → Checker

What can I claim?

Tell us how you work and see the expense categories that are actually relevant to you, explained plainly.

Try the checker → Checker

Am I affected by MTD?

Enter your income and see which Making Tax Digital threshold applies to you, and when.

Try the checker → Checker

Do I need to register for VAT?

Check your last 12 months of sales against the £90,000 threshold and see your deadline if you're over.

Try the checker →